Insights.
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Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories
Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award
New York Welcomes Pepper for Influencer Marketing Show in 2024
Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City
How TikTok Became Gen Z's Search Engine of Choice
The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp
Best 2024 Strategies for TikTok Marketing
2024 is set to be another stellar year for TikTok. As digital diets continue to shape up, studies show that TikTok solidly rema
What is Flipside? Instagram Tests New Feature for Enhanced Privacy
The Flipside option is an alternative space within your Instagram account, only available to yourself and your chosen friends a
The Week Junior US sets social sights through appointment of ambitious influencer agency Pepper
In a significant expansion of its international footprint, Pepper, an ambitious influencer-first social media marketing agency,
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
Why Influencer Content Authenticity Is Important
As with any relationship, working with influencers is about mutual respect. Have a read of some of the key best practices for an authentic campaign.
10 Fashion Influencers to Have on Your Radar
From rising stars to the well-established, these ten fashion influencers have built strong followings online for their unique style and are worth keeping on your radar.
5 Successful Influencer Campaigns to Inspire You
See how brands made the most of influencer marketing, to launch into new markets, improve their reputation and create social change - with a breakdown of the numbers!
10 Finance Influencers to Collaborate With
A round-up of 10 finance influencers who are helping others go debt-free, learn how to budget as well as invest and build wealth.
White Paper: Influencer Marketing’s Hidden Halo Impact
We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.
10 BookTok Influencers Ranked by Follower Count
What is BookTok and where did it come from? Who are the 10 BookTok influencers to know - from your macro-influencers to your micro?
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Award-Winning Creativity for Cineworld
In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...
Building Longevity for Xero Go
In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...
Mastering Compliance with Pictet
In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...
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Quality Inspiration with Trainline and Tripadvisor
We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...
Authentic Storytelling with Stansted Express
At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...
The Human Approach delivering synergy and authenticity
In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.
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