Whether it’s timeless classics, fun vintage silhouettes or the bold and bright, these influencers have built strong followings online for their unique style. We’ve brought together a round-up of 10 fashion influencers who have carved out a unique corner of the digital fashion space. From rising stars to the well-established, these accounts span both the macro- and mid-tier and are worth keeping on your radar for future campaigns.
Irene grew up between Seattle and Seoul and studied at The Fashion Institute of Technology in New York before building her playful brand Ireneisgood both on social media and as a fashion label which is packed with colour and good vibes. Her products have gone viral and have attracted the likes of K-pop band Blackpink.
Jeanne Damas is a model, designer, influencer and founder of her own Parisian fashion label Rouje which is known for it’s feminine chic and Parisian nonchalance. In her posts she’s often seen with a statement red lipstick, high waisted jeans, cropped sweaters and a classic trench coat.
Ali Gordon shares fashion, travel and men’s grooming inspiration. His online profile filled with British tailoring, fine Italian linen, countryside surroundings and classic cars has attracted sponsorships from Armani, Hugo Boss and Land Rover.
A fashion stylist based in London, her profile is a blend of quiet luxury and everyday comfort. Her natural style aesthetic continues into her photo backdrops which are filled with organic decor featuring plenty of wood, pottery, stone and a neutral colour palette.
Taking influences from the fashion summers of decades past particularly the 50s, 60s and 70s, her profile is filled with fruity vintage shirts, statement collars and bright gingham prints. Maddie Close also sews her own creations, putting her own twist on vintage sewing patterns.
Blackpool-based creative Matthew Spade posts fashion, interior design and travel inspiration. His style is made up of playful pops of colour, while remaining comfy and hardwearing. His influences come from 50s Americana, graphic design and skate and hiphop culture.
Zita d’Hauteville is a model, influencer, Computer Science graduate and Partner Manager at YouTube and a descendant of French nobility. She’s worked with the likes of Fendi, Armani and Bulgari and has built a profile around luxe travel, chic parties and a high-fashion aesthetic.
Between founding the cafe and studio, Sweet Fire, modelling and running campaigns as a Creative Director, she also provides her followers with their fix of fashion inspiration - bringing joy and energy to your wardrobe through her playful colour combos and bright accessories.
She is front woman and bass player of the Brooklyn-based band Sunflower Bean and brings this blend of pop punk and psychedelia to her online fashion image. Describing her music as ‘gleeful anarchy’, the same could be said for her outfits featuring punk leather, big fur coats in acid green, topped off with an air of vintage and sharp cat eye makeup.
From airy fabrics and romantic ruffles to the bold and bright, Emilia Mussachia has an eye for vintage pieces and pairing them in fresh and creative ways. She is also the owner of her own vintage brand Evalina Vintage.
Header photo by Sonnie Hiles on Unsplash.
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