As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices. Which strategies remain relevant, and which are destined to lay with the past?

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With influencer marketing witnessing a robust 29% YoY growth, consolidating its place in a £17.3 billion global industry, the relevance is undeniable. A staggering 93% of marketers affirm their reliance on influencers within their marketing strategies.

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Yet, the pressing questions remain:

• What will the role of research play in shaping future influencer campaigns? 🔎
• Does short-form video continue its dominance, or are still images poised for a resurgence? 📹
• And with UGC consistently driving impressive results, how can integrating it with Paid Social create the perfect campaign synergy? 💸

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The answers to these questions – and the roadmap for 2024 – are about to be unraveled.

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