The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices. Which strategies remain relevant, and which are destined to lay with the past?
With influencer marketing witnessing a robust 29% YoY growth, consolidating its place in a £17.3 billion global industry, the relevance is undeniable. A staggering 93% of marketers affirm their reliance on influencers within their marketing strategies.
Yet, the pressing questions remain:
- What will the role of research play in shaping future influencer campaigns? 🔎
- Does short-form video continue its dominance, or are still images poised for a resurgence? 📹
- And with UGC consistently driving impressive results, how can integrating it with Paid Social create the perfect campaign synergy? 💸
The answers to these questions – and the roadmap for 2024 – are about to be unraveled.
Download your free copy of the 2024 Trend Report
By subscribing through the above form, you agree to receive future marketing communications from Pepper. You can unsubscribe at any time.
.webp)
Insights.
.png)
How Social Media is Changing Food Recommendations: Is It Challenging Michelin?
Social media is reshaping food recommendations, with platforms like TikTok and Instagram challenging traditional guides like Michelin. Discover how influencer marketing is transforming the food industry.
Why Influencer Content Authenticity Is Important
As with any relationship, working with influencers is about mutual respect. Have a read of some of the key best practices for an authentic campaign.
10 Fashion Influencers to Have on Your Radar
From rising stars to the well-established, these ten fashion influencers have built strong followings online for their unique style and are worth keeping on your radar.
