Insights.
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The Creator Economy in 2025: Real People, Real Stories, Real Shifts
The creator economy isn’t what it was even five years ago. Back in the day, being a YouTuber or influencer felt a bit niche or even like a side hustle. Now, in 2025, we’re looking at a whole new world.
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How Social Media is Changing Food Recommendations: Is It Challenging Michelin?
Social media is reshaping food recommendations, with platforms like TikTok and Instagram challenging traditional guides like Michelin. Discover how influencer marketing is transforming the food industry.
Why Influencer Content Authenticity Is Important
As with any relationship, working with influencers is about mutual respect. Have a read of some of the key best practices for an authentic campaign.
10 Fashion Influencers to Have on Your Radar
From rising stars to the well-established, these ten fashion influencers have built strong followings online for their unique style and are worth keeping on your radar.
How Social Media Impacted the Olympics
Labelled the first TikTok Olympics and going down in history as the most memed sporting event ever. See how social media shaped the Paris 2024 Games.
5 Successful Influencer Campaigns to Inspire You
See how brands made the most of influencer marketing, to launch into new markets, improve their reputation and create social change - with a breakdown of the numbers!
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
Is Tumblr On The Rise?
Could Tumblr be making a comeback in the world of social media? The platform, which was acquired by Yahoo in 2013 and then sold to Automattic (the company behind WordPress) in 2019, has seen a resurgence in popularity in recent months.
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Creator Economy: Top Industry Voices To Follow
As the Creator Economy continues to evolve and expand, it's important for those in the industry to stay informed about the latest developments, trends, and thought-leaders in the field.
Klarna launches Influencer Marketing Platform
Klarna, a leading online payment service provider, recently made a major move in the influencer marketing space by launching their own creator platform.
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live
Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
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Quality Inspiration with Trainline and Tripadvisor
We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...
Mastering Compliance with Pictet
In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...
Building Longevity for Xero Go
In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...
Award-Winning Creativity for Cineworld
In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...
Authentic Storytelling with Stansted Express
At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...
The Human Approach delivering synergy and authenticity
In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.
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