Our

Insights.

The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.

The 2024 Influencer Trends Report by Pepper

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth

Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...

Why Influencer Content Authenticity Is Important

As with any relationship, working with influencers is about mutual respect. Have a read of some of the key best practices for an authentic campaign.

10 Fashion Influencers to Have on Your Radar

From rising stars to the well-established, these ten fashion influencers have built strong followings online for their unique style and are worth keeping on your radar.

5 Successful Influencer Campaigns to Inspire You

See how brands made the most of influencer marketing, to launch into new markets, improve their reputation and create social change - with a breakdown of the numbers!

10 Finance Influencers to Collaborate With

A round-up of 10 finance influencers who are helping others go debt-free, learn how to budget as well as invest and build wealth.

White Paper: Influencer Marketing’s Hidden Halo Impact

We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.

10 BookTok Influencers Ranked by Follower Count

What is BookTok and where did it come from? Who are the 10 BookTok influencers to know - from your macro-influencers to your micro?

The 2024 Influencer Trends Report by Pepper

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

How Does the Instagram Algorithm Work in 2024?

How does the Instagram algorithm work and what changes do companies need to look out for in 2024? Plus general good practices to keep in mind.

Best Practices for Cross-channel Content Marketing

Get the most out of your cross-channel marketing - a strategy used to connect with customers across multiple communication channels such as, social media, blog articles, and email. They are all connected to each other, with branding and messaging being consistent across all channels.

How TikTok Became Gen Z's Search Engine of Choice

The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp

Best 2024 Strategies for TikTok Marketing

2024 is set to be another stellar year for TikTok. As digital diets continue to shape up, studies show that TikTok solidly rema

What is Flipside? Instagram Tests New Feature for Enhanced Privacy

The Flipside option is an alternative space within your Instagram account, only available to yourself and your chosen friends a

Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live

Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...

Award-Winning Creativity for Cineworld

In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...

Building Longevity for Xero Go

In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...

Mastering Compliance with Pictet

In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...

Quality Inspiration with Trainline and Tripadvisor

We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...

Authentic Storytelling with Stansted Express

At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...