Pepper is proud to announce that five of its innovative campaigns have been shortlisted for the prestigious Global Influencer Marketing Awards 2024. Pepper's commitment to delivering impactful and creative influencer marketing solutions has been recognised over the years with wins and recognitions at the Performance Marketing Awards, the Influencer Marketing Awards, Campaign Media Awards, and The Drum awards.

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The nominated campaigns are as follows.

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BEST CAUSE-LED CAMPAIGN

Gloucestershire Constabulary x Pepper

‍Stalking: How Romantic Comedies Deceived Us‍

Did you know blocking a stalker on social media can escalate their behavior to more dangerous tactics? Romantic comedies often portray persistent chases positively, but these tactics can be sinister. Stalking is chronically under-reported, so our primary goal was to raise awareness and increase reporting.

Gloucestershire Constabulary aimed to educate the public on how to support someone experiencing stalking, as advice like "just block them" can lead to more dangerous situations.

Influencer specialists Pepper collaborated with "Should I Delete That?" podcast hosts Em Clarkson and Alex Light to create a dedicated episode. The episode featured an anonymous victim and representatives from The Suzy Lamplugh Trust, with guests chosen for their genuine connections to Gloucestershire and personal experiences with stalking.

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BEST CAUSE-LED CAMPAIGN

DCMS x 23red x Pepper

‍#LonelinessLooksLike‍

Loneliness is a pervasive issue affecting people from all walks of life at any time. While physical health receives significant attention, mental health and wellness are equally important to nurture.

Pepper's #LonelinessLooksLike campaign aims to destigmatize feelings of loneliness among young people. The goal is to help them understand that everyone feels lonely sometimes and there are actions they can take to help themselves and others.

By partnering with ongoing ambassador talent and identifying new, relevant, and authentic creators that represent our target demographic, we created digital-native content. Utilizing trends such as "An Honest Day in the Life" and "Instagram vs Reality," we sought to reduce the stigma of loneliness often reinforced by social media.

Through this campaign, we aimed to foster a more supportive and understanding environment for young people to address their feelings of loneliness.

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BEST TRAVEL & LIFESTYLE CAMPAIGN

Wanderlab at Tripadvisor x Trainline x Pepper

Travel like a local, discover Europe by rail‍

How do you execute an impactful travel campaign that meets sustainability criteria while working with top-performing creators?

"Travel Like a Local" is an inspiring partnership between Wanderlab, Tripadvisor, Trainline, and Pepper, designed to showcase hidden European gems accessible by train. Our challenge was to create resonant travel content with sustainability in mind, without sending creators on new trips to capture it.

Through strategic influencer selection, we identified three top-tier talents perceived as local guides to the destinations. These creators had a rich archive of previous content that they could authentically repurpose, achieving viral success.

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BEST TRAVEL & LIFESTYLE CAMPAIGN

Tripadvisor x VisitBritain x Pepper

‍See Great Britain Differently

Pepper aimed to inspire audiences to see Great Britain differently through the use of a qualified and authentic travel creator: German creator Michael Kagerer.

Audiences were inspired to See Great Britain Differently, and follow his ‘off the beaten path’ journey across Britain, featuring Tripadvisor Traveler’s Choice Award activities like Axe Throwing in Cardiff, exploring the Glencoe National Nature reserve and sipping a traditional British Tea on top of the iconic O2 Arena. 

This campaign broadened expectations of what an influencer-led partnership can do or be, delivering quality co-produced content, optimised across organic, paid, CRM, digital, social, and OOH. 

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MOST EFFECTIVE INTEGRATED CAMPAIGN

Tripadvisor x VisitBritain x Pepper

‍See Great Britain Differently

Pepper aimed to inspire audiences to see Great Britain differently through the use of a qualified and authentic travel creator: German creator Michael Kagerer.

Audiences were inspired to See Great Britain Differently, and follow his ‘off the beaten path’ journey across Britain, featuring Tripadvisor Traveler’s Choice Award activities like Axe Throwing in Cardiff, exploring the Glencoe National Nature reserve and sipping a traditional British Tea on top of the iconic O2 Arena. 

This campaign broadened expectations of what an influencer-led partnership can do or be, delivering quality co-produced content, optimised across organic, paid, CRM, digital, social, and OOH. 

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The awards ceremony will take place on July 18, 2024, in London, where the winners will be announced.

Pepper is honored to be among the finalists and extends its best wishes to all the nominees.

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