We speak directly to potential talent, asking specific questions and gathering evidence to ensure they’re the right fit for your campaign. Then, our in-house tool scores them based on how effective they’ll be at achieving your core objectives – making the decision on who to partner with easier than ever.
Traditional influencer marketing and user-generated content (UGC) have both carved out significant roles in how brands connect with audiences, yet they differ in execution, impact, and suitability depending on campaign objectives.
The creator economy isn’t what it was even five years ago. Back in the day, being a YouTuber or influencer felt a bit niche or even like a side hustle. Now, in 2025, we’re looking at a whole new world.
Social media is reshaping food recommendations, with platforms like TikTok and Instagram challenging traditional guides like Michelin. Discover how influencer marketing is transforming the food industry.